Conference Agenda

MONDAY, JULY 30, 2018

Registration & Information

8:00 a.m. – 5:00 p.m.

Heritage Center

2140 14th Ave

Executive Directors’ Roundtable

9:00 a.m. – 10:30 a.m.

For Main Street Executive Directors Only: Come together as peers and experts to explore the most effective strategies for building your leadership role. Join in on a fast-paced interactive discussion about the impact of the Main Street Executive Director’s role. We’ll delve into topics such as recruiting volunteers and building a relationship with business and property owners. This session will also address your noted successes and frustrations as an Executive Director.

“Be True to Your Main Street “ Workshop

10:30 a.m. – 11:30 a.m.

Time to put on your creative hats. This engaging workshop will give Main Street members a chance to show others what makes their community unique through a project that will be sure to WOW.

Main Street Vero Beach Founder’s Lunch

11:30 a.m. – 12:30 p.m.

Opening Session

12:30 p.m. – 2:00 p.m.

Historic Court House

Keynote Address- Joe Minicozzi

2000 16th Ave

How to Brew Historic Tax Credits into a Successful Development

2:15 p.m. – 3:00 p.m.

The American Icon Brewery was not always the building you see today. With the help of the Federal Historic Tax Credit Program, the design/development team was able to transform a historic 92-year old abandoned Diesel Power Plant into a thriving commercial property located in the historic district of Vero Beach. Learn from Department of State Historic Preservation Architect, Richard Hilburn, the process and incentives of revitalizing this project. Mr. Hilburn will discuss many of the historical features that were retained, retrofitted and highlighted in accordance with the Secretary of the Interiors Standards and Guidelines along with the design intent of the owner to make this brewery a special destination point in historic downtown Vero Beach.

Rick Hilburn, Division of Historical Resources

An American Icon…The Man Behind the Dream

4:15 p.m. – 5:00 p.m.

Hear from developer, investor and entrepreneur the benefits of adaptive reuse projects and the major impact they have on downtown revitalization. Attendees will hear firsthand experiences of the development behind an array of successful projects, including the rehabilitation of the American Icon Brewery. Additionally, learn about the importance of hospitality uses and mural art as a catalyst to drive traffic into your community and its businesses.

Michael Rechter, American Icon Brewery

Opening Reception

American Icon Brewery

5:00 p.m. – 7:30 p.m.

1133 19th Place


TUESDAY, JULY 31, 2018

Registration & Information

8:00 a.m. – 5:00 p.m.

Hampton Inn Downtown

611 20th Place

Creating a Strong Vision: The Importance of a Holistic Downtown Plan

9:00 a.m. – 10:15 a.m.

A holistic downtown plan is important to any community. A concise and compelling plan can turn your vision into a reality and instill a strong sense of community spirit. Learn about the importance of designing a downtown plan and examine the best practices for achieving your goals and setting the standard for future investments.

Karen Thompson, Lake Wales Main Street

Jay Evans, Main Street Defuniak Springs

Using the Arts to Build Better Communities

9:00 a.m. – 11:45 a.m.

The Arts can be an effective tool in transforming communities. Find out how you can incorporate arts and culture into your community by becoming a Local Arts Agency, or by partnering with your existing LAA. Participants will learn what a Local Arts Agency is, how they can become one, and funding opportunities available through the Division of Cultural Affairs.

Hillary Crawford, Division of Cultural Affairs

Nancy Turrell, The Arts Council of Martin County

Bridgette Waldau, Okeechobee Main Street

Protecting Your Properties: A Guide to Historic Easements

10:30 a.m. – 11:45 a.m.

Are your historic properties under threat of demolition or alteration? Learn about how you can protect your buildings and associated land areas through preservation easements. This session will cover the benefits of the Florida Trust Easements program and answer your questions about what properties qualify.

Melissa Wyllie, Florida Trust

The Six Partners Your Main Street Needs- And How to Get Them

10:30 a.m. – 11:45 a.m.

Whether you are trying to get more volunteers, build support in your community, or make your budget go further, good partnerships are the key to reaching many of your Main Street program’s goals. But which partners do you need and how do you convince them that they need you too? This panel discussion will introduce you to Stuart Main Street’s six key partners. You’ll learn how each partnership was formed, the Main Street objectives they support, and how the collaboration benefits both sides of the partnership. Most importantly, you’ll take away strategies for identifying and building effective partnerships in your own community.

Thondra Lanese, Stuart Main Street

Board Presidents’ Lunch

11:45 a.m. – 1:05 p.m.

Promoting Preservation through Designation

1:15 p.m.  – 2:30 p.m.

This session will cover how you can promote interest in your downtown through historic designations via the National Register of Historic Places, the State Historic Markers Program, or through a local preservation program that is part of our Certified Local Governments program. Topics covered include background on our programs, designation criteria, and incentives related to historic designation.

Ruben Acosta, Survey and Registration Supervisor, Department of State

From Beverage Sales to Trash: Putting on a Successful Event

1:15 p.m. – 2:30 p.m.

Are you ready to take your events to the next level? This session will go over how to put on a successful event.  It will delve into the nuts and bolts of the event planning process from concessions (food and beverage), to timelines, to managing vendors and more.  You will leave the session with materials to help enhance your event and maximize your profit.

Joanie Smalley, Leesburg Partnership

Suzanne Neve, FFEA


Why Is Your Town Not “The World?” Rural America’s Next Bold Idea

1:15 p.m. – 4:00 p.m.

This session will tackle what every rural community faces-workforce development and housing stock shortages. Even if a community is successful in convincing someone to move to town, they do not have anywhere for them to live. We love to incentivize companies to move to town- but why are we not incentivizing people? With the help of cultural placemaking, you will learn how to utilize cultural and entrepreneurial concepts to create innovative housing, cultural amenities and new jobs. You will leave this session ready to leap over the urban red tape to impact rural American in meaningful and economic ways.

Zachary Mannheimer, Principal Community Planner, McClure Engineering

The Value of History: Successful Preservation Rehabs on Main Street

2:45 p.m. – 4:00 p.m.

Historic storefronts and building facades lend a district character, providing Main Street with a unique position in the marketplace. Nevertheless, these are the architectural features most commonly altered. Using case studies from the Treasure Coast, learn how these features have changed with architectural fashion. Discover rehabilitation strategies that respect history and help achieve the desired Preservation outcome.

Anna Brady, Historic Preservation Specialist

Officials are Public, too…What they don’t know can hurt you!

2:45 p.m. – 4:00 p.m.

Do you know your public officials? Do you have a plan including them in your revitalization process? Learn ways to engage public officials; both local and state. Explore ways to partner for greater success, engage officials and their staff members and build greater support for Florida Main Street.

Pauline Eaton, Orlando Main Street

Secretary of State Awards Banquet

5:30 p.m. – 9:00 p.m.

Heritage Center

2140 14th Ave

Secretary of State Ken Detzner – State of Main Street Address



Mornings on Main Street Meeting & Breakfast

7:30 a.m. – 8:45 a.m.

Taking it to the Streets: Complete Streets/ Context Sensitive Design

9:00 a.m. – 10:15 a.m.

Economic prosperity, successful land development and street design are symbiotic.  You cannot have one without the others.  People flock to downtown if it is vibrant and safe.  Whether you are a 30+ year Florida Main Street community or recently designated, this session delivers insight on the theory, policy, and design elements of complete streets within the context-sensitive environment they flourish.

Benjamin W. Chandler, Chattahoochee Main Street

Richard A. Hall, Hall Planning & Engineering, Inc.

Pretty Vacant: Turning an Empty Lot into an Opportunity

10:30 a.m. – 11:45 a.m.  │ Blue Cypress Room

Vacant lots can feel like a curse. While some may see them as a detriment they are actually filled with opportunity for creative use. Join in on this panel discussion as experienced Main Street directors discuss how they were able to transform their lots into something special and the process it took to achieve it.

Katherina Paliwoda, Main Street Vero Beach

Moonshot Community on Main Street

10:30 a.m.  – 11:45 a.m.

In this session, you will learn how Main Street programs all over the nation can partner with a local Learning Alliance to promote and educate literacy in the downtown through the Moonshot Moment program. With this literacy program you will not only promote and encourage a younger generation to take part in activities within the downtown district, they can also learn and understand another aspect of how their local Main Street organization supports growth within their local community.

The Learning Alliance Panel

Closing Session

11:45 a.m. – 12:45 p.m.